Today, for business owners an online store can be either an additional way to attract customers to an existing "offline" shop or a completely independent business. That is why an online store's effectiveness plays a key role in sales.
Improving an online store's effectiveness means increasing its appeal to the target audience.
Consider a store selling children's goods. It's easy to guess that young mothers will be the primary customers. What do modern young mothers want? Above all, to save time — they want to find and buy the products they want quickly and without hassle. They also need as much information as possible about the safety of the products for their children's health.
This leads to the conclusion that detailed descriptions and high-quality product photos help potential customers accurately assess the products they are interested in.
Also, don't forget the design's appeal to the target audience.
For the store mentioned above, calm, soft colors and illustrations that match the store's theme are preferable.
- In general, to increase any online store's effectiveness — that is, to raise visitor-to-buyer conversion — the following measures are useful.
Integrating an electronic payment system
This is necessary to give visitors the option to pay online immediately. It's important to describe the available payment methods and inform potential buyers about the guarantees for online payment security.
Detailed product descriptions
The formatting of description text matters: prefer one or several clear lists of features over a long, confusing description. Also ensure all products are fully described and follow a consistent text style.
On the contact page you should list the store's phone number so customers can get timely help and ask questions. Also be sure to include the store's address and the warehouse address (if any). Providing these details shows visitors that the store truly exists and operates actively, so it can be trusted.
Pages outlining warranty obligations and delivery terms
This also helps build trust with potential buyers.
A convenient product catalog search accessible from any page
Many visitors already know which product they need and, when visiting an online store, want to find and examine it immediately. They don't plan to spend time browsing the entire catalog. That is why a search function available from any page is very useful for these visitors.
- Finally, here are additional features that will help increase an online store's effectiveness.
Online consulting – lets visitors get qualified answers to their questions immediately, instead of waiting on the phone or spending time searching for information on their own.
A user review system – we know that more than 70% of shoppers read other people's reviews before buying from an online store. User reviews have a positive impact on conversion rates and are a necessary component of any modern online store.
At the web studio GLONIN.KZ you can always get high-quality professional consultation and help developing a modern, effective online store. Our team will take care of the proper technical implementation of the site for your store, make sure the design meets the target audience's needs, and improve its visibility in search engines.
