This article is written for both those who are just planning to order website development and for website and online store owners.
In this article, we have tried to gather a comprehensive picture of business development on the internet. Our specialists, together with specialists from other studios, provided comments on promotion for different types of businesses so that clients can know exactly which type of promotion is suitable for them.
Digital marketing is a maze of interconnected corridors of promotion, where missing gaps are filled only by using several promotion methods. Therefore, basic knowledge of promotion will help you find your method.
So, let's start with the basics – who is SEO promotion suitable for?
Type of business: any level of brand awareness, B2B, B2C;
Budget: from 35,000 tenge per month;
Effectiveness: high;
Time to achieve results: from 3 months.
In general, search promotion should be part of the marketing strategy for all businesses and informational websites that have stable demand in search engines. If it exceeds at least a few thousand unique visitors per month, then, as a rule, the search promotion channel will be profitable and should definitely be used.
When it comes to types of websites, the main consumers of search promotion are:
- online stores
- service websites
- business/company websites
- informational resources
- content projects, including news
It is less suitable and more difficult to work with small projects or landing pages because we cannot create a sufficient number of pages that meet a large number of user needs. This leads to lower returns, and the scope of work will still be quite large, so profitability in this case may be lower.
You can always consult with our specialists before ordering the promotion of your website. You can learn about this service in this section.
What type of business is best promoted using Social media marketing (SMM promotion)?
SMM is one of the types of internet marketing aimed at interacting with potential clients through social networks and messengers.
Type of business: startup, brand, unique products, business with medium awareness;
Budget: page management – 80,000 tenge per month / budget for launching an advertising campaign – 30,000 tenge;
Effectiveness: average (one event to increase awareness) and high (regular advertising campaigns);
SMM promotion allows:
- increase brand awareness;
- attract new customers;
- increase sales;
- enhance audience loyalty;
- build brand image;
- learn more about your target audience.
Social media pages are now not only for commercial companies but also for almost all government and municipal organizations. For B2C businesses, this has become a necessity. Among such B2C segments:
- medium and small companies selling inexpensive products (clothing, accessories, household goods, educational courses);
- companies providing services to individuals (beauty sector, repair work, etc.);
- establishments in the food service sector (cafes, restaurants, bars, etc.);
- stores and companies in the B2C sector wishing to reach the online audience (stores of large household appliances, furniture, cosmetics, building materials, etc.).
It should be noted that SMM is the most relevant way to tell about your products and services online. With advertising on Facebook or Instagram, you can attract new customers or rekindle interest in your existing customer base.
In general, SMM promotion is a universal tool for companies of any scale and any field of activity.
Promotion through contextual advertising (PPC)
The main principle of its operation is that commercial messages (ads) are shown to users only if they have shown interest in the topic. For example, by making search queries or visiting websites of a certain theme.
Type of business: any level of brand awareness, B2B, B2C;
Budget: setting up contextual advertising and its launch – from 80,000 tenge / initial budget for launching advertising – from 100 USD.
Effectiveness: high (with regular advertising campaigns);
Time to achieve results: immediately after launching the advertising campaign.
Contextual advertising allows solving the following tasks:
- stimulating sales
- informing and attracting representatives of the target audience
- branding in narrow niches
Practice shows that such advertising information is perceived with interest, and people click on ads to visit advertisers' websites and make purchases. Thus, the message conveyed by contextual advertising is valuable and in demand.
It is also worth noting the feasibility of using contextual advertising for "young" websites. If the website development was completed recently and you want to start getting clients right away – advertising is essential. It takes time for your website to be indexed by search engines and to occupy sufficient positions to attract traffic, while advertising will work immediately.
Leave a request, or call +7 (707) 500-22-25, and our specialist will consult you regarding promotion through contextual advertising, as well as other arising questions.
