Landing page — a one-page website designed to sell a service or product. Its structure contains information about the product and call-to-action buttons. Promoting a one-page site is much easier than a full online store.
OPTIMIZATION OF A LANDING PAGE FOR SEARCH ENGINES
Like any portal, a landing page needs on-page optimization. First you must create a semantic core — a list of keywords relevant to the site’s theme. Then fill in the page description and meta tags. The text on the site should be both persuasive and optimized with the selected keywords.
ADVERTISING
SEO promotion of a landing page naturally continues with contextual ad campaigns. Since this site sells a single specific service or product, identifying the target audience should be straightforward.
Such ads let you quickly boost a one-page site. Using the previously selected keywords, create a contextual ad campaign, launch it, and then analyze the results. Often after a campaign you can see which keywords perform best.
SOCIAL MEDIA
Of course, promoting landing pages (landing page) requires more than just search optimization. Social networks are an excellent marketing tool. We all spend a lot of time there and are exposed to ads.
First choose the social network where your target audience is active — that is, potential buyers of the product or service your site offers. You need to understand not only your own audience but also each network’s audience. For example, people come to Instagram for appealing images. It’s good for advertising inexpensive products that look great. Business services will interest Facebook users — a network where professionals register to get new information and useful contacts.
It’s important to choose a limited number of social networks, because SMM is costly.
To promote effectively, you should:
- create and promote a brand page, and build separate content plans for each social network;
- set up native contextual advertising;
- manage reviews and comments.
This requires a lot of time and money. So immediately discard social networks that are ineffective to avoid wasting resources.
Native advertising
You can effectively promote a landing page (landing page) with native advertising. This marketing tool gently and unobtrusively introduces the target audience to the brand. Native ads usually look like useful, interesting articles that mention the product or the brand.
You can also work with influencers, arrange engaging collaborations or projects. This type of advertising attracts attention without annoying people.
At Alexander Glonin Studio you can order a landing page with promotion. Our team has extensive experience creating landing pages and promoting them online. We will design an attractive layout that encourages purchases and write high-quality persuasive copy. We will study your business in detail and build a unique, effective strategy for promoting the website and its support.
