Quick Start
Launched an online store for a plumbing and heating systems shop
About the client
Development of an online plumbing store. Increase brand awareness. Increase client revenue. Launch advertising campaigns. SMM services (management of Instagram page)
Goals and objectives
Stage 1.
An online store was developed on the Okay CMS platform. It was optimized for various search engines. Necessary descriptions were written for website promotion to increase the site's relevance to search engines. A series of SEO text optimizations were conducted. Competitor and consumer analysis was performed. Banners for the site were developed. Technical support and maintenance of the site were provided, along with assistance in adding products. A logo and corporate identity were developed.
Result for the first month: The ability to sell products through the site. Applications and requests for products from potential customers were received.
Stage 2.
The advertising campaign in Google AdWords was set up. Work was done to promote the site in search engines. Internal optimization of the site was conducted, which significantly improved behavioral factors. Contextual advertising was connected.
Result for the second month: The number of sales increased by 30%, requests increased by 65%. The number of requests to the site increased. Overall, all indicators for the site improved significantly.
Stage 3.
Started managing the Instagram page. Added a name, avatar, and links in Instagram. A "Shop" button was added. A business account was set up, linked to Facebook. Posts were published with a unified design to increase the number of publications and reach.
Result for the third month: An increase in applications by 70% compared to the initial result. The total number of applications over the entire period of work increased by 25%.
During this time, 19 posts were created.
The average reach of one post was 47,000 people.
Conversion to applications - 14%
Results obtained over the entire period of work: Attracting additional customers from Instagram through targeted advertising on Facebook and Instagram. Attracting regular customers. Increasing the average check and profit. Improving the company's image. Increasing brand loyalty. Advertising videos from recognizable bloggers.
