Goals and objectives
The studio of Alexander Glonin has been working with the company LLP “Aspar Kashagan” since August 2018. In half a year of cooperation, we helped this business develop a website, increase recognition and sales. We increased its traffic by 352%. We will explain how in the case study!
It is worth noting that the site was developed in September 2018 and promotion began in February 2019. To ensure the achievement of the set goals (increased traffic and, of course, increased sales), it was necessary to conduct a market analysis and perform SEO optimization of the website.
To solve the set tasks, we undertook the following:
- Conducted a usability audit of the site, formulating clear requirements for optimizing the conversion of landing pages
- Compiled an extended semantic core — over 100 keywords were used.
- Conducted an SEO audit of the site, implemented technical optimization of the resource:
— optimized the meta tags of the site pages
— performed internal linking of the site pages
— configured microdata on the site pages
— set up pagination of pages
— Worked on the content component of the project — wrote and published sales texts, actively maintain a blog, regularly publish product reviews
— Building a quality external link mass.
— Set up goals.
Traffic growth dynamics:
Changes in page depth of view:
Growth in the number of viewed pages:
Results we achieved in 4 months of work:
Website traffic increased by 352%
Page depth of view increased by 238%
Total number of phrases for which the site ranks in search results: 407
75% of keywords are in the TOP-10 of Google search results
Conversion rate increased by 700%
