Online store Set-Line

Stage 1.

An online store was developed on the Okay CMS platform. It was optimized for various search engines. Necessary descriptions were written for website promotion to increase the site's relevance to search engines. A series of SEO text optimizations were conducted. Competitor and consumer analysis was performed. Banners for the site were developed. Technical support and maintenance of the site were provided, along with assistance in adding products. A feedback form was added, a Kaspi store was attached, and products were linked to Instagram. Result for the first month: The ability to sell products through the website. Requests and inquiries for products from potential customers were received.

Stage 2.

The advertising campaign in Google AdWords was set up. Work was done to promote the site in search engines. Internal optimization of the site was conducted, which significantly improved behavioral factors. Contextual advertising was connected. The number of requests to the site increased. Overall, all indicators for the site improved significantly.

Stage 3.

Started managing the Instagram page. Added a name, avatar, and links in Instagram. A "Shop" button was added. A business account was set up, linked to Facebook. Greater reach was directed towards video reels and stories. The total number of applications over the entire period of work increased by 25%.

The average reach of a post was 47,000 people.

Conversion to applications - 14%

Results obtained over the entire period of work: Attracting additional customers from Instagram through targeted advertising on Facebook and Instagram. Attracting regular customers. Increasing the average check and profit. Improving the company's image. Increasing brand loyalty. Advertising videos from recognizable bloggers.

Conclusion: Successful case, satisfied client.